Three of us
- Angie Scarr, Philippa Todd and Pat Goodall-McIntosh - travelled
to Germany before Christmas at the invitation of Eberhard Faber, the
manufacturer of Fimo polymer clay. We had met with Nils Henssen (Director
Marketing) and Kerstin Humplmair (Product Manager) in Birmingham in
September where we had discussed our concerns about the formula changes
in Fimo Classic polymer clay. The trip to Germany was a follow on
from that initial meeting.
It was very gratifying
how seriously Eberhard Faber were taking our concerns. Not only had
the three of us come from England but three professional German makers
- a miniaturist and two jewellery makers - had also been invited.
The plan was that we would take part in workshops where we could demonstrate
our difficulties concerning the new formula Fimo Classic. The workshops
were over two days and many of their staff were involved. What with
Eberhard Faber chemists, quality controllers and creative people,
plus three of their senior directors, there were eighteen of us taking
part in the workshop.
It was explained that the
changes in the formulation of Fimo Classic had been dictated by changes
in the European Law concerning the uses of Phthalates (a constituent
of the plasticizer used in polymer clay) in items classified as a
toy. Any item that will be used by children under 14 has to comply
with these standards. What's more, European law defines all clay-like
materials that can be baked in a home oven as toys, and this of course
includes Fimo Classic. It is therefore not possible for the "old"
formula to be produced anymore. Curiously, American law is the exact
opposite; Polymer clays must be described as "art and craft materials",
not as toys, but their manufacture is controlled by equally stringent
regulations. The changes in colour (especially in Bordeaux Red) are
due to changes in the availability of certain pigments.
Eberhard Faber had taken
advantage of the opportunity afforded by the necessity to change the
formula to address complaints (especially from American artists) concerning
the firmness of Fimo Classic. They therefore designed a clay that
does not harden off as it ages, that is consistent in its manufacturing
process and is softer and therefore easier to condition
However I think it came
as a surprise to them that the very properties they were trying to
resolve (i.e. the firmness of the clay and its tendency to become
firmer as it aged) had been the very properties that the fine scale
modellers and some caners and jewellery makers looked for, and why
Fimo Classic had been their clay of choice.
The opportunity to actually
demonstrate our concerns was invaluable to all parties. It is difficult
to describe in words why, for example, a cabbage leaf modelled in
the "old" formulation works and the one from the new formulation
does not. In this case, it was certainly true that a picture is worth
a thousand words. Similarly the complaint "the clay is too soft"
is not very helpful when that is all the information they are given.
Angie and the jewellery
makers demonstrated their difficulties with the caning properties
of the new formula Fimo Classic, and the difficulties associated with
Fimo Translucent (now in the "Effects" range). Pat and Philippa
concentrated on the difficulties when using Fimo Classic for fine
scale modelling.
We also expressed concerns
about the reduction in the baking temperature of Fimo classic (from
130º C to 110º C) with the resulting incompatibility with
Liquid Fimo that has a baking temperature of 130º C. We were
reassured that, whilst the scientific instruments show that the optimum
baking temperature for Fimo Classic is 110º C, it is entirely
safe to bake it at 130º C.
Where do we go from here?
The folk at Eberhard Faber were attentive to our concerns, and now
have a much clearer idea as to what our complaints mean and what we
wish for in a polymer clay. Whether they can accommodate the requirements
of what is a niche market (i.e. the fine scale modellers and caners)
we will have to see.
We would like to thank
Nils and Kerstin for making our stay such fun. Not only did they take
us to the famous Christmas market in Nuremburg, but they wined and
dined us and added a serenade or two. Thanks also to Herman Bauer,
International Sales Director, for his generous hospitality. Our thanks
to Dr. Gunther Pabst who not only listened to our concerns but showed
us round the factory (watching pencils being made is, I admit, much
more fun than watching Fimo being mixed!) Our thanks also to Rachael
Woolley, Brand Manager, Staedtler (UK) Ltd. who escorted us with such
grace and charm.
Philippa Todd
Pat Goodall-McIntosh
Angie Scarr
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